Every website is unique in its purpose and target audience.
In developing the content for your website, you want to have a sense of what the right keywords will be to bring viewers from Google to your website. We don’t want to attract just any viewers. We want to attract the right viewers to your site. The people who fit in your target market. To find the right keywords you need to tune into the problems and questions the people of your target market are thinking about or more particularly that they are searching about. Then your website should be providing the answers or at least letting them know you have the answers they are seeking.